MCLE | New England: Building an Online Presence for Small Firm & Solo Practitioners

Technology today is pervasive. It impacts every aspect of our lives. To be a successful lawyer-entrepreneur in the digital age, you must have an interesting, informative and attractive online presence in order to attract and convert internet clients. Creating an effective on-line presence and strategy can be overwhelming. What’s most useful? What’s essential? What’s just hype? How can you keep up? The program focuses on how to effectively use technology to brand your practice and enhance your online presence, find and keep clients, take advantage of free legal research resources on the web, and run a more efficient law office. You learn how to use technology to create an attractive, effective, online strategy and presence.